Here are our top picks for popular toys in 2025. So if you’re looking for a toy for your child or a gift for someone else, you’re in the right place!

If you’re a parent, one thing you definitely have in your home is a toy box – probably overflowing with toys! It’s not surprising; apparently, Americans spend close to a whopping $28 billion on toys every year!

The top toys keep changing every year, keeping in mind the changing trends. Here are a few trends to watch out for this year.

Latest Trends in the Toy Market

•  You’re likely to see more toys related to movie or cartoon franchises
• Brands are focusing on bringing back the classics, especially from the ‘80s and ‘90s
• Thanks to growing environmental awareness, more companies are cutting down on plastic
• With increasing adult interest, collectibles are becoming a popular category
• Educational toys are still among the most popular toys, this year too
• More toys will use AI, especially learning and tech toys

Most parents’ focus remains on reducing screen time and focusing on toys with some educational value, while also helping kids grow their imagination and problem-solving skills. Today, we’ve got the perfect toys that satisfy these conditions – and more!

Popular Toys of 2025 for All Ages

1. Melissa & Doug Wooden Vending Machine Play Set

A vending machine that actually gives you something when you put in coins – how cool is that? This wooden set from Melissa and Doug will delight kids of all ages, and it’s also a fun way to learn about different foods as well as rows and columns.

2. Barbie Careers Science Lab Playset

You can’t have a list of popular toys without featuring one of the most popular ones – Barbie! In this set, Barbie turns into a scientist, and has an assistant too. The toy has quite a comprehensive setup, with a microscope, beakers, laptop and more to conduct cool experiments!

3. LEGO Icons Plum Blossom Building Set

This is no ordinary Lego set; it’s got 327 pieces and the final construction makes a wonderful addition to your room’s decor! This is a great option for older kids and teenagers, who’ll enjoy personalizing their room with something they’ve built on their own.

4. Sesame Street Interactive Cookie Monster Plush

Little kids love finding popular toys that match their favorite shows, and that’s why this Cookie Monster plush is a hit! The toy is interactive, featuring tummy-rumbling sounds, songs and fun phrases. There’s even a cookie in his hand!

5. Fisher Price Classics – Farmer Says See ‘n Say

Here’s a classic from Fisher Price, that’s perfect for toddlers and preschoolers learning about animals and animal sounds. Point the arrow to any animal and pull the cord – you can hear the animal’s name followed by its sound. With 12 different animals, this will keep kids occupied for a while.

6. Cookeez Makery Freezy Cakez Fridge

We love how creative and unique this toy from Cookeez Makery is. You get a set of ingredients that you mix and shape into a cake using the tools provided. Put it in the fridge and wait for it to turn into a lovely scented plush that also makes sounds!

7. Taco Cat Goat Cheese Pizza

‘Taco Cat Goat Cheese Pizza’ – try saying that fast a few times. It’s hard, and it’s also a lot of fun when it’s part of a game like this! It’s a simple card game that’ll provide hours of fun for families and friends and is also fun to take on the go.

8. National Geographic Glowing Marble Run

There’s a reason marble runs always feature among the popular toys – it’s an evergreen classic! This particular one is part of the National Geographic STEM series and takes a traditional marble run to the next level by making it glow in the dark! Arrange the pieces to build any configuration you like and watch the marbles zig-zag down it.

9. SCRIB3D P1 3D Printing Pen with Display

3D printers are all the rage these days, and this 3D pen is a great addition to your child’s toy box! The set has 30 feet of PLA plastic that kids can use to create several doodles and watch them come to life in three dimensions! The pen enables you to add fine details, making this a great toy for kids of all ages.

10. GeoSafari Jr. Talking Microscope

If you’d like to introduce a young child to STEM, this talking microscope is a great choice. It has 60 gorgeous images and features the voice of none other than Bindi Irwin, who gives us facts about the animals and plants shown on the images.

There you go – all your gift-giving problems for this year are completely sorted! If you like, you can also check out our older list of popular toys. When choosing a toy for your child, make sure you consider the child’s age, developmental level and interests. You may also want to think about younger siblings who may chomp up any small pieces! Research shows that the fewer toys kids have, the more they play, so focus on quality over quantity. Don’t forget that you should also let kids be bored for some time too!

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 Prerna is the founder, editor and owner of ‘Maa of All Blogs’, one of India’s Top Parenting Blogs. Besides being a certified Ashtanga Yoga instructor, she is also a fashion designer and economics graduate.

When she’s not busy running her home and business, she ensures she stays active – whether it’s running the half marathon, completing the Oxfam walk or climbing to the Everest base camp. Prerna enjoys wearing all her hats, and she does so in style!

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