The Making Of Kinder Joy – An Inside Tour

I am a great believer of consuming everything in moderation, which extends to chocolates and all packaged foods. As long as we keep everything under a limit, there is balance. As kids grow up, they will make their own choices and as a mother, it is my duty to keep their lifestyle choices in right balance. To think that my kids will only eat salads and vegetables, or only home cooked meals is not practically possible always. So honestly, I let them try everything if they primarily meet their nutritional goals and don’t get overboard.

I still remember the days when my uncle from Dubai used to get me Kinder Eggs. I would be delighted to eat the chocolate and would get excited to find the surprise toy in it. Time has passed and the Kinder egg has become a carefully packed Kinder Joy – with two separate segments, one with yummy snack and one with toy, but, yet I see the same happiness in my kid’s eye when he sees Kinder Joy.

I got an opportunity to visit the Ferrero India Plant in Baramati that manufactures Kinder Joy. I wanted to know how our favourite treat is produced, it’s complex packaging and the quality standards. In this post I will share what I learnt and saw to the best of my knowledge.

We were given a presentation about the Ferrero plant and social initiatives of the Ferrero Group. From maintaining high quality standards in sourcing raw materials, making their own machinery to keep the working and quality standards same across 20 plus countries. The Ferrero Group’s flagship Kinder joy treat follows five golden rules which include milk of high quality, selected raw materials and production processes with high hygiene standards.

There are ISO certified processes and close to 200 quality parameters against which Kinder Joys are checked before they are ready to be marketed to consumers. Samples from the Baramati plant are sent to the Ferrero Quality labs at Germany and Italy for random quality checks. I also learnt that the Ferrero Group is also involved in many social initiatives which contribute to the society around. We also were shown the Kindergarden project which is adjacent to the plant, will share details of the same later.

After the presentation, we were taken to see the plant and I was impressed with the mechanisation of the process and how efficiently it is executed. From the chocolate being produced with the careful selection, processing and proportioning of ingredients to ensure nutritional value. No wonder they produce around 2.5 million Kinder Joys in a day. Their packaging is polypropylene which is recyclable, and the toy used inside is made of resin and poses no choking hazards. All the toys are tested and approved for food grade quality. This assured me about giving my kid the Kinder Joy.

Did you know Ferrero family owns three largest confectionery groups? Nutella, Ferrero and Kinder Joy?

It was the ‘Charlie in the Chocolate Factory’ experience for me, seeing with glazed eyes at all those treats being running along the conveyor belts. How the two different parts of the egg just stuck to each other without any glue. Witnessing all the different steps in making of Kinder Joy was such an eye-opening experience. I am sure my little one would have also loved this experience.