With almost all countries closing up their borders, export and import has come to an all time low. A lot of companies are suffering, businesses are making a loss and will continue so for a bit. This is why we as a nation need to wake up start making local choices, which will not only boost our economy, but also support local and small businesses.
Did you know that 70 percent of India’s economy constitutes family-run businesses?
This campaign #VocalForLocalIndia is a nationwide campaign and we are running it throughout the month of August on our blog to extend our support to brands that we truly believe in.
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You can empower local brands as individuals/influencers and join in the endeavour by extending a similar support.
- You can shop local and boost our economy. A lot of these businesses support many underprivileged workers. So think of it as a cause.
- You can recommend these brands to your friends and family.
- You can promote these brands on your social media and network.
I want to share a curated list of some of local brands that you should absolutely check out;
RECLAIM KHADI –Vocal For Local Campaign
Reclaim Khadi is an initiative by brand Rewanta (#PledgeKhadiEmpowerWeavers) initiative aims to create an opportunity for artisans to earn a dignified livelihood to combat the setback of the lockdown and keep them from slipping back into the cycle of poverty. The Khadi sector employs about 4.6 lakhs artisans. The off peak season has created a big unemployment crisis for the year and basic problems like hunger and diseases might take a toll on their very existence. With this initiative the target challenge is to weave 5 lac meters of Khadi fabric and empower about 5000 weaver families. With every garment pledged we are restarting one looms and Charkha, that are now lying idle due to lack of demand.
How can you help?
Watch this video to know more
People can pledge khadi under this initiative on ReclaimKhadi.Com website. People can just click on the ‘I pledge’ section of the website, explore through the multiple categories, choose their preferred category and make a 25% payment to restart the looms and charkhas for weaving the fabric. Full scale catalogue will be launched in 2 months time with the fabric woven and all the people who have pledged will be informed to go on the site and select the exact garment in the category of their choice, pay the balance payment and get the product shipped to their home.
SLURRP FARM –Vocal For Local Campaign
Shauravi and Meghna are two moms who started SLURRP Farm in 2016, as they felt that as parents they were really short of options to feed our children.
They also wanted to start a business that could be a force for good. At Slurrp Farm, they are on a mission to help families access high-quality breakfast and mealtime options. They sourced their recipes from their own Grandma’s kitchen and have worked hard to get our products tasting yummy without adding preservatives, artificial colours or flavours, and refined flours.
The baby cereals they make are super nutritious with no refined sugar or salt and are very easy to make (just add hot water and mix well). For the whole family and for many young people who are cooking at home alone and need something healthy yet under 10 minutes also they have options, such as Millet Dosas, Millet pancakes.
The products are tasty, healthy, easy to use, and affordable.
How Can You Help?
As a food company, they were allowed to be operational from day one but logistics have been uncertain, and there are several disruptions at this moment. If we want brands like these, who are giving us healthier out-of-the-box options, to survive then we need to boost their sales. Go check them out — Website
CUPIK DESIGN-Vocal For Local Campaign
Cupikdesign.com is a 8-year-old India’s first and biggest personalised stationery online store with over 80 varieties of personalised stationary items.
The seed for Cupik Design was sown when Sheetal’s little one started pre-school (in 2012), and everything from her bag, bottle and snack box and her teddy and her little pink teacup (that she took to school for 2 hours one day) needed to be labelled with her name.
She made a few labels for her just for fun, and before she knew it, the other moms around me were asking her to make them for their kids too! She knew she was in business when her friends in across the world started calling and placing orders.
How Can You Help?
While they have clients across India and also sell to customers in the Middle East and Africa through our resellers. The business had to be completely shut for 3 months and they are slowly blossoming back to life. With schools being shut, and no birthday parties, the kids range of products has taken a big hit at the moment. Do visit their online store and gift it to someone or buy for yourself.
Aarohana EcoSocial Developments-
Vocal For Local Campaign
Aarohana EcoSocial Developments is a Pune based Social Enterprise, co-founded by Amita Deshpande and Nandan Bhat in 2015 who believe that development can only be sustainable if it is bottom-up.
What’s unique about Aarohana is that they UPCYCLE waste plastic into the beautiful handcrafted fabric, uses the Indian traditional CHARKHA and HANDLOOM. The fabric is used to make consumer products such as handbags, fashion accessories, office utilities and home decor products. They employs tribal women and youth, to enable craft-based livelihood opportunities for them.
How can you help?
You can purchase these beautiful products from them and support their initiative. Also, you can date your household waste plastic to it. However, please check with them on do’s and don’ts before sending the waste plastic across to them.
Website – www.aarohana.org
MAPAYAH KIDS- Vocal For Local Campaign
Inspired by the magical and adventure filled world of children, MAPAYAH was born in 2018 out of a passion for simple but great design shared between me Maulshree, a Graphic Designer and my husband Rizwan, an Interior Designer, for our enthusiastic little boy. It combines Scandinavian design with traditional Indian methods of printing to create a boutique range of bed & bath linen, accessories and playful furniture for kids.
Our goal at Mapayah is to be a part of every child’s childhood memories. We work with local skilled artisans using sustainable materials to reduce waste by adopting lean manufacturing techniques.
How Can You Help?
Our pricing also becomes a bit more expensive cause we are sensitive about the materials we procure – The wood we use is sustainably sourced, the varnishes are water based.
Buy supporting local brands, because in doing so we are supporting local artisans, their skills and giving them the confidence and appreciation they deserve. By being proud of what is MADE IN INDIA and buying INDIAN.
IKTARA – Vocal For Local Campaign
An organic and sustainable product brand started by a mom because she wanted to help people bring changes in their daily lives by giving them sustainable and eco friendly alternatives. She could not bear to leave a legacy for her kid and the future generations where they suffer from pollution and environment degradation.
How can you help?
How many of us shop for international brands abroad and then realise that the product label reads, Made In India? It basically means that we are paying a premium for good quality products which are exported from India. The one big change we will see in the coming months is getting export quality products in India as well. I hope my Vocal for local campaign will set you thinking about our economy and you will take your first step to supporting these wonderful brands.