Dressing up kids fashionably in India was not so much in vogue when we were growing up. It was more about buying clothes on special occasions like Diwali and Birthdays. Today, however in India and the world over, fashion for kids has evolved and is very evident. Not only do we want our kids to dress up, the kids are fashion conscious too. Some of my friends plan their kids wardrobes season wise. A lot of this can be contributed to Suri Cruise and her parents for breaking all norms and making her the favourite eight year old fashion icon. They call it the ‘Suri – effect’.
A survey has revealed that parents are splashing out £357 on average each season, totaling more than £700 each year on clothes for their children in UK. I may not have the numbers for the same in India, but I am pretty sure the numbers are huge here as well. However designer clothes may not be pocket friendly to all of us. This new American brand launch which is happening in Bangalore on the 15th August might be the perfect solution to us parents.
The Children’s Place is one of the leading kids fashion brand from USA and is present across 9 countries worldwide. The Children’s Place is India’s first pure play children’s specialty retailer catering specifically to Kids’ fashion.
While it’s a familiar name in the US, it’s just launching in India and the concept is pretty similar here too. In the US they are a complete head to toe solution for kid’s fashion. Right from Bags, Belts, Hair accessories, Scarfs, Hats, Sunglasses, Underwear, fashionable PJ’s and fashion Jewellery to Casual clothing to Formal wear and a good variety in kid’s footwear too. Also they cater to both boys and girls from the age group of 0-14 years. So almost cover every aspect of your kid’s dressing from the time they are born to the time they grow up. As we all know that after 14 they may not let us dress them up or even categorise themselves as kids :).
What I really like about The Children’s Place’s concept is that The Children’s Place offers versatile looks and if you head to their international website they have story boards with latest trends with complete looks to help you choose from, making the whole experience personalised. Also sometimes parents are clueless about what’s in vogue for kids. These kind on inputs help. As of now they will be selling through stores in India only but hope that they soon launch an Indian website.
The Children’s Place aims to connect with moms/dads like us who share passion for exclusive kids fashion.
As I have earlier also said that girls are a focus when it comes to fashion and what’s easily available with brands . Being a mother of two boys this is a treat for me as there is so much variety in boy’s fashion too. And having a complete look makes my job simpler. Can’t wait for these ….!!