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Enough Of Talk, It’s Time To Bring About A Change- Ariel India Starts the Sons #ShareTheLoad Movement

Motherhood· All posts· All posts· Events· Experiences· Lifestyle· Uncategorized

6 Mar
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Enough Of Talk, It’s Time To Bring About A Change- Ariel India Starts the Sons #ShareTheLoad Movement

#ShareTheLoad Campaign By Ariel India

Pick up your clothes from the bathroom

Don’t leave the wet towel on the bed!

Can you please clean your own room?

Familiar voices? Well, almost so familiar in every household that we take it as a part of life without once giving it a deeper look. In India, we are largely a society where we spoil the kids and don’t let them participate in household chores.

“Beta, padh lo! That’s more important.”

Yes, definitely! Kids need to study but they also need to learn these basic life skills or we are building a soon-to-be-disaster for the future. I am not differentiating girls or boys here but let’s face it, in our country boys get away easy. Growing up I was spoiled but every now and then I would hear my grandma say;

“Isko kuchch ghar ka kaam sikha do. Shaadi ke baad kya hoga?”

When I did not do well in my exams, my dad would joke- If she doesn’t study well, we will get her married off.

So I grew up equating marriage to failure of performance in my career. I feared marriage for a long time till I met my then boyfriend, now husband. He put me at ease and treated me as an equal.

While my parents never forced me, just hearing all this repetitively and seeing my mom slog in the house and manage all chores by herself. I subconsciously grew up with my role a bit blurred.

 When I saw this beautiful film by Ariel where a mom is shocked to hear that her married daughter is quitting her job because she’s not able to handle her career, home and her kid as she does not have enough support from her husband. She realises that she needs to make her son more responsible and teach him to share the load at home so that her future daughter-in-law doesn’t have to face the same thing her daughter is facing. She symbolically starts by teaching him how to do his laundry.

I am extremely glad that today we are talking about gender equality and biases on larger platforms. We are raising our girls to be more independent and asking our boys to help in household chores. Kids grow up watching and learning more than what they are taught so it’s also essential that  the father in the house treat the mother with respect and also chip in the household work. It is only then that the change we are talking about will occur in totality. Plus this has to be taught as naturally as possible to kids maybe starting from kindergarten.

It is not only about the men rising up to responsibility but also the women feeling more confident of themselves. As per a survey conducted by Nielsen; 

52% Of Indian men think household chores are a woman’s job.

This number is improved from a 63% in 2016 and 79% in 2015

There’s nothing wrong with a man cooking or babysitting or doing laundry for that matter. I have seen men who shoulder responsibilities at home are looked down upon. Why can’t the woman step out and find her individuality even after having kids or even pursue her career will full focus? Why does having a family affect the woman’s career way more than it ever affects a man? A recent tweet by Anand Mahindra got a lot of attention and truly portrays what a woman has to go through to get to the top vs a man.

At a recent event by Ariel India that I attended had Rajkumar Rao and Tisca Chopra talking about sharing the load at home. Rajkumar Rao mentioned that he and his partner Patralekha always do things around the house together because his mom always taught him to do his own chores – a true example of the implication of a balanced upbringing. Many mothers present at the event shared their stories on how they had to leave their successful careers due to motherhood and after seeing the Ariel #ShareTheLoad video they felt they needed to show it to their spouse or mother-in-law to make them understand how they feel.

Rajkumar Rao at #ShareTheLoad Event

Rajkumar Rao at #ShareTheLoad Event

Rajkumar Rao at #ShareTheLoad Event

Rajkumar Rao at #ShareTheLoad Event

A picture, a video , a talk does put things in perspective but enough of talks. These are just catalysts and a chain reaction to the larger movement that needs to begin.

#ShareTheLoad

MaaOfAllBlogs at #ShareTheLoad Event

It’s time to bring about a change. I love how Ariel India has started a conversation around it, now, it’s upto us to drive the change and ensure we raise the next generation as a generation of equals.

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11 Comments

« Is Good Enough For You?
Are You Really An Empowered Woman? Happy International Womens Day 2019 »

Comments

  1. Noor Anand Chawla says

    March 7, 2019 at 19:42

    I am so glad that companies are now waking up to their corporate and social responsibilities by starting these fresh and innovative initiatives.

    Reply
  2. Hema Gayatri says

    March 8, 2019 at 16:59

    I loved this wonderful initiate by Ariel. I am extremely thankful to my MIL she encouraged my husband to share the load since he was a child. Totally loved the post shared by you. More parents should see this brilliant write up.

    Reply
  3. Gurjeet Chhabra says

    March 8, 2019 at 18:06

    I am glad that with Ariel movement give a great thought of gender equality in specially in housechore work. even I tell my hubby my son will do all house chore which my daughter will do

    Reply
  4. Charu Chittwal says

    March 8, 2019 at 20:31

    This amazing campaign is something that caught my eye too, I just loved the message that Ariel has tried to gibe and the way was just amazing and impactful ??

    Reply
  5. Jhilmil D Saha says

    March 8, 2019 at 20:33

    This is a great movement by Ariel, love the thought behind this and how everyone is actively participating. Also, loved reading your blog post.

    Reply
  6. Nisha says

    March 8, 2019 at 20:50

    When saw the #sharetheload after on TV few years back, I appreciated the vision behind it that time only. It’s the time that we should bring that equality among the genders starting from our homes.

    Reply
  7. Yogita Amit Joshi says

    March 8, 2019 at 21:21

    This is indeed a wonderful initiate by Airel. Totally an amazing way to teach the importance of sharing the load. We always share the load as a family and teach our son the same.. bringing up my son without Gender bias

    Reply
  8. Varsh says

    March 8, 2019 at 22:05

    I’m happy to say that I’ve practiced sharing the load at home and we all contribute towards completing domestic chores. I hope this initiative by Ariel spreads.

    Reply
  9. Snigdha Prusti says

    March 8, 2019 at 23:41

    This is a very nice initiative by Ariel India. I completely agree that we should teach our son the basic household chores and well.

    Reply
  10. Papri Ganguly says

    March 8, 2019 at 23:57

    Such an great initiative by the brand. We should teach and encourage our children to help us in household chores.

    Reply
  11. Ananta Goyal says

    March 9, 2019 at 00:48

    This ad by Ariel is a true eye opener and so nice to see they are taking the onus of social awareness to redefine the thought process of society at large.

    Reply

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